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Behind the Desk : Color Color Color!

April 24, 2014

We love color! Did you see that beautiful Magenta Visionary Bodysuit Pop on 6 ABC's Cecily Tynan! LOVE (and those shoes)! So how do these marvelous colors make their way into the line? Each season we pull from new inspiration to introduce colors into the collection. There are always neutrals such as the black, grey, navy, and white, but we try and spice it up with pop colors! Take a look at the range we've been working with recently:  Neutrals: POP! How do we get to these specific colors? First we start with inspiration: an image, a scenic backdrop, or even the office!  Check out the new (and finally completed!) kitchen back splash: Then we send a "color standard" (swatch...

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Behind the Desk : Photoshoot

April 10, 2014

This week we're prepping for a photoshoot!  After all styles have been wear tested and confirmed, it's time for them to be photographed. The photos are used for many things: product images on our website, lookbooks, linesheets, emails, and more! A good amount of prep work goes into the photoshoot. We make sure all styles are hung, steamed, and in the correct order to be photographed.  Images of each style are printed and put on our style board for reference during the shoot. That way everyone is on the same page.  Inspiration is put together for poses, hairstyles, makeup, and general feeling. Each member of the photoshoot needs to be on the same page, the models, the photographer, the stylist,...

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